What do travellers want from their holiday home? By taking a close look at current search trends, we have found out what your guests really want – regardless of their country of origin or holiday destination.
Discover the most sought-after features that holidaymakers filter for when searching for their ideal holiday home, and use this insight to make your holiday house or holiday apartment even more visible and attractive!
Pool 
Who doesn't dream of a great holiday home with a pool? Across all partners and channels, the pool is the most sought-after equipment feature!
- In southern European countries, jumping into cool water is naturally particularly popular: more than 50% of search queries in Mediterranean regions include a desire for a pool.
- Highly sought-after: A private pool is mentioned in up to one in three enquiries (30-50%).
- In the DACH region, the pool is selected in around 15% of enquiries.
Internet
- A stable Wi-Fi connection is now considered essential – not only for streaming, but also for working while on holiday.
- Relevant regardless of region, country or partner: the Internet is selected in approximately one in five searches.
Pets allowed
For many holidaymakers, bringing their four-legged family member along is a must – often even the main reason for choosing a holiday house over a hotel.- Around half of all guests are looking for holiday homes where pets are allowed. This feature is the second most sought-after feature.
- Some of our partners and certain countries even filter up to two out of three search queries based on this feature.
You can find tips on how to equip your holiday home so that holidaymakers with four-legged friends feel particularly at home in our article Make your holiday home pet-friendly.
Air conditioning
- Holidaymakers want to keep cool even in summer temperatures – in southern countries, every fifth enquiry is filtered for holiday homes with air conditioning.
- A sought-after feature even when compared across Europe: air conditioning is a must in around one in ten searches.
Car park
- An important comfort factor for many guests: private parking is requested in around 15% of search queries.
- Depending on the origin of the guests and distribution partners, this figure varies between 10% and 25%.
Balcony / Terrace
Whether for breakfast outdoors or a glass of wine at sunset, a balcony or terrace makes holidays even more enjoyable for many guests.
- In 15% of all enquiries, holidaymakers explicitly filter for holiday homes with a balcony or terrace.
- Both characteristics are consistently popular across countries and regions.
Detached holiday home
Pure privacy: many guests prefer detached holiday houses for peace and independence.Fenced property
Dog owners and families in particular are specifically looking for fenced-in properties for safety reasons. This allows children and dogs to play on the property undisturbed and carefree.
Garden
A patch of green: Many guests look for holiday homes with access to a garden. Privacy is also important here – private gardens are particularly popular.
Barbecue
Evergreen: The barbecue, a classic for convivial summer evenings, is a popular extra that is specified in numerous enquiries.
Wellness
For ultimate relaxation, many guests look for holiday homes with a hot tub or sauna – especially in the DACH region.
Dishwasher
When on holiday, many people want to put their feet up and not have to worry about washing up. The vast majority of guests therefore look for holiday homes with a dishwasher.
Fireplace
Socialising by a crackling fire: guests appreciate the cosy atmosphere created by a fireplace, especially when temperatures drop.
Washing machine
Practical and important, especially for families: the washing machine is often a decisive factor when holidaymakers book their accommodation.
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Sustainability
Environmental awareness and sustainability are becoming increasingly important factors for many guests when making a booking. You can find tips for a more sustainable holiday home in our article Making your holiday home more sustainable.
Beach
Dream holiday by the water: a third of holidaymakers specifically look for holiday homes near a beach. Not having to walk far in the morning is a big plus.
Family-friendly equipment features
Families naturally want to spend their holidays in a child-friendly holiday home and therefore often filter for specific features such as ‘high chair’. Even small add-ons like this can make a big difference and make your holiday home more inviting for families. Take a look here: Make your holiday home family-friendly.
Accessibility
The demand for accessible holiday homes is also steadily increasing. These are being advertised more frequently by many of our sales partners. Would you like to convert your holiday home so that you can easily accommodate people with physical disabilities? Then take a look at our article Making your holiday home accessible!
Does your holiday home not have all the equipment features listed? No problem – that's not necessary. However, in certain cases, it may be worth upgrading, for example by purchasing air conditioning, to increase the attractiveness of your holiday home.
Important: Select all available features in the property presentation in your owner area. This ensures that your holiday home appears in the search results when potential guests filter specifically for these features. This increases your visibility – and your chances of getting more bookings!
