A well-chosen name is like a business card for your holiday home - it evokes emotions, catches the eye and stays in the memory. Especially in search result lists, a well thought-out title can decide whether interested parties click on your offer or keep scrolling. Important: This article is not about the proper name of your holiday home, such as ‘Villa Sofia’, but about the descriptive title that is displayed in the property presentation and on booking portals. But how do you make this title appealing and targeted?
Why is the name of your holiday home so important?
Imagine you are looking online for a holiday home for your next holiday. You enter your destination and desired dates and receive a long list of bookable holiday homes. Which one immediately catches your eye? In addition to appealing images, it is often the title of the holiday home that is decisive. A creative and memorable name can make all the difference and ensure that potential guests choose your holiday house or holiday apartment.
As the name is absolutely crucial for the recognition value of a holiday home, it should always be well chosen. Before you choose a name, think about which target group of guests you mainly want to appeal to. Is your holiday home particularly suitable for families, luxury travellers or nature lovers? Your title should reflect this and be attractive to your main target group. For example, it could sound luxurious, cosy, modern or traditional.
But what exactly do you need to consider when choosing a name for your holiday home? We provide you with detailed tips!
Informative value - type of holiday home
The name of your holiday home should be very descriptive and make it clear at a glance what type of holiday home it is - for example, holiday apartment, holiday house, finca or chalet. Especially if you are offering something unusual - such as an apartment in a castle or lighthouse - it is worth showing this directly in the name. Do you already have an individual proper name such as ‘Villa Sofia’? Perfect! You can add information to this name for your property information that makes your holiday home special, e.g. ‘Luxurious “Villa Sofia” with sauna and lake view’.
Examples:
- ‘Villa Bianca‘ with sauna and lake view
- Holiday house ‘Seaside‘ with pool
- Chalet ‘Alpine Bliss‘ with panoramic view
Emotional words
Use emotional, powerful words such as ‘luxury’, ‘family-friendly’, ‘paradise’ or ‘ecological’. An emotional holiday apartment or holiday house name gives your holiday home character. The accommodation title should evoke positive associations and feelings, as the majority of holiday bookings are made on an emotional level. Keep your chosen target group in mind here.
Examples:
- Family-friendly flat ‘Maria’
- Luxury villa directly on Lake Como
- Ecological mountain hut ‘Alpine Flower’
Uniqueness through special features
The uniqueness of your holiday home should already be reflected in its name. Think carefully about what makes your holiday home special and what you should emphasise. These can be very different features, such as
- Exclusive furnishings
- Exceptional size
- (Private) pool or private sauna
- Panoramic view of the water or the mountains
- Great location (e.g. directly by the sea)
- Distance to tourist attractions such as sights, hiking trails or beaches
- Special features of the neighbourhood
Examples:
- Holiday house ‘Sofia’ with 200 square metres of living space
- Luxury flat with a view of the Eiffel Tower
- Holiday apartment ‘Alpine View’ directly at the ski lift
Authentizität und Regionalität
Authenticity not only plays an important role in the description of your holiday home, but also in the choice of name. Present your holiday home in the best possible way without creating unrealistic expectations among potential guests. For example, a holiday apartment directly on the main road should not be called a ‘holiday idyll’ - and a holiday house with a ‘lake view’ should of course also have one. You can incorporate a reference to the region by using regional terms such as ‘Huus’ instead of ‘House’. However, keep in mind that it should be easy to speak and read for your main target group.
Examples:
- Huus ‘Schnoor’ with North Sea view
- Finca ‘Lucia’ with views of the Puig Major
- Cottage directly on the North Sea coast
Length of the name - short and sweet
As the majority of searches for holiday homes are now carried out via mobile devices, the length of the accommodation title is particularly important. Names that are too long are cut off in search hit lists on mobile websites or only displayed incompletely. A maximum of 32 characters is ideal for mobile websites. Your chosen name should therefore be as short and concise as possible - without losing any relevant information.
Examples:
- Holiday house ‘Ana’ with private pool
- Villa just 100 metres from Lake Iseo
- Beach house ‘Luna’ directly by the sea
If you follow these tips, you are sure to find a catchy title for your holiday home that will make potential guests curious in a matter of seconds!
